Contact Info

98 Post St, Maxuel Street, Frankfurt

575 Market St, Maxuel Street, Frankfurt

GET IN TOUCH

98 Post St, Maxuel Street, Frankfurt

  • +2858 62359 32159
Facebook-f Twitter Whatsapp Skype

SEO Case Study: Scaling a SaaS Rental Property Management Platform

Category

SaaS

Year

May - Nov 2024

Role

SEO

Website

Rental Managment Software

animation-image

Background

This SaaS company provides rental property management solutions for landlords and property managers, helping them with lease agreements, rent collection, tenant screening, and maintenance tracking. The company sought to expand its organic reach, improve keyword rankings, and enhance user engagement through a structured SEO strategy.

Goals & Challenges

Primary SEO Goals:

  • Increase organic search traffic.
  • Improve keyword rankings, especially for high-intent queries.
  • Strengthen domain authority through backlink acquisition.
  • Reduce bounce rate and improve session duration.
  • Enhance technical SEO for better crawlability and indexation.

Key Challenges:

  • High competition from well-established property management SaaS brands.
  • Low authority score compared to competitors.
  • Need for better content structuring and internal linking.
  • Previous reliance on direct and referral traffic rather than organic search.

SEO Strategy & Implementation

  • Conducted in-depth keyword research to identify high-intent, transactional keywords related to rental property management, lease automation, and tenant screening.
  • Expanded the keyword footprint to 53.7K, leading to an organic search traffic increase of 3.2% (82.9K visits).
  • Focused on long-tail keywords for blog content, FAQs, and product pages to capture informational and commercial search queries.
  • Optimized site speed and mobile responsiveness, leading to faster page load times and improved Core Web Vitals scores.
  • Fixed crawl errors, broken links, and structured data issues, ensuring seamless indexation by search engines.
  • Enhanced internal linking across service pages and blogs to boost page authority and session duration.
  • Implemented schema markup for FAQ-rich snippets, which increased SERP visibility.

Focused on high-authority backlinks, securing thousands of backlinks through:

  • Guest blogging on real estate, fintech, and SaaS platforms.
  • Listings on SaaS directories and property management review sites.
  • Partnerships with real estate influencers for content collaborations.
  • Revamped old blog content with updated statistics, case studies, and keyword refinements.
  • Optimized meta titles, descriptions, and headers for better CTR and ranking potential.
  • Enhanced user experience (UX) by improving navigation, CTA placements, and content readability.
  • Resulted in a bounce rate reduction to 19.12% and an increase in average visit duration to 13:25 minutes. 

Traffic Growth & Channel Performance Analysis

1. Achieved 2M total visits (📈 +19.31% growth) from May to November 2024.

2. Traffic Breakdown by Channel:
• Direct Traffic: 76.94% (1.6M) – Strong brand recognition.
• Organic Search: 13.02% (265.8K) – Improved search visibility.
• Referral Traffic: 4.71% (96.2K) – Partnerships and backlinks contributed.
• Paid Search: 2.15% (43.8K) – Minimal paid campaigns.
• Organic Social: 0.63% (12.9K) – Limited traction from social channels.
• Email Traffic: 2.42% (49.4K) – Email marketing played a role in retention.

3. Traffic Distribution by Country:
• United States: 77.86% (1.6M visits) – Primary target market.
• Puerto Rico: 12.45% (254.2K) – Unexpected surge in user base.
• Philippines, India, and Italy contributed minor traffic shares.

Results & Key Metrics

  • Organic traffic increased by 3.2% (82.9K visits).
  • Keyword footprint grew to 53.7K, enhancing SERP rankings.
  • Backlinks increased to 94.1K from 6.6K referring domains.
  • Bounce rate reduced to 19.12%, indicating improved engagement.
  • Average visit duration increased to 13:25 minutes, up 3.11%.
  • Overall website traffic grew by 19.31%.

Key Takeaways & Lessons Learned

  • High-quality content & keyword optimization drive organic traffic growth.
  • Technical SEO fixes improve site usability, indexability, and engagement.
  • A strong backlink profile strengthens domain authority and SERP rankings.
  • SEO-driven UX improvements reduce bounce rates and increase session times.
  • Investing in structured data & internal linking boosts search visibility.

Conclusion

By implementing a structured SEO strategy, the SaaS rental property management platform successfully improved its organic reach, enhanced user engagement, and positioned itself as a competitive player in the industry. The combination of content expansion, technical SEO, and authority building contributed to sustainable growth, setting the foundation for long-term success.